For course creators, coaches & SaaS

Meta ads that sell your course. Advocates who sell it for you.

Two revenue engines that feed each other: Meta ads + funnels at 3–5x ROAS, and the Advocate Engine, where real users sell your product with $0 upfront ad spend.

Trained by Meta at Meta HQ, Manhattan
Net revenue · last 12 monthsReal client data
$4,799,628
Cedrick Leggett Consulting · started at $1–3K/mo
$31,655
Advocate pilot, 60 days
$0
upfront ad spend
$15M+
revenue across 3 case studies
$400K
/mo for Cedrick Leggett, from $3K
3–5x
sustained ROAS, year over year
2+ yrs
average partner tenure
Brands we’ve helped grow
The Sly Fox system

Two engines. One compounding revenue machine.

Paid brings in customers. Advocates bring their trusted audiences, and their stories become your best ads.

ENGINE 1 · PAID
Meta Ads + Funnels
  • Creative-first Facebook & Instagram ads
  • Evergreen, webinar & low-ticket funnels
  • Restriction-proof tracking
Each engine makes the other cheaper
ENGINE 2 · ORGANIC
The Advocate Engine
  • Real users, not paid influencers
  • $0 upfront ad spend, paid on performance
  • Best reels become your retargeting ads
Signature system

The Advocate Engine

Influencers are out. Advocates are in. We find trusted micro-creators through Meta’s Creator Marketing Hub, let them get real results first, then turn their honest stories into sales.

Who we recruit: the Advocate Signal Score
Problem-solver mindset Category obsession Comments over likes 5K–50K followers
01
Seeding

60–90 days of free VIP access. No posting rules, no sales pressure.

02
Genuine adoption

A 14-day check-in. Tracking links unlock only after a real breakthrough.

03
Conversion

Advocates share real results. Winning reels become Meta retargeting ads.

60-day pilot · Core Balance Training
2 micro-advocates. 60 days. $0 upfront ad spend.
$31,655
revenue generated
65%
trial-to-paid (5x cold ads)
$22,186
net profit after payouts
70%
net margin kept
Watch the free training
Proof

Real partners. Real numbers.

$400K/mo
from $1–3K/mo · 3 years · 3–5x ROI
Cedrick Leggett Consulting

Hit $50K/mo profit in year one, then grew 40% YoY. $4.8M net revenue in the last 12 months. Now running both engines.

Read the case study →
~$10M
in revenue · 3 years · 3–5x ROI
Core Balance Training

From $1–3K/mo to $100K profit every month, up 31% YoY. Now running both engines.

Read the case study →
$40K+/mo
new high-ticket offer · 2 years · 3–5x ROI
CoachNow

A 7-figure company that never made ads work. Now sells a new offer with only ads and funnels.

Read the case study →
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How we partner

We win when you win. Literally.

Most partners work with us on profit share. That’s why the average partnership lasts 2+ years.

A great fit if you…
  • Sell a course, coaching or SaaS
  • Have a proven offer with real customers
  • Want a long-term growth partner
Not a fit if you…
  • Haven’t sold your offer yet
  • Want a one-off ad setup
  • Need Google or TikTok ads

First call to scaling in 4 steps

1
Strategy call

30 min on your offer, numbers and goals.

2
Growth plan

A plan for both engines, plus terms.

3
Build & launch

Tracking, funnel, creative and advocates go live.

4
Optimize & scale

Weekly tuning, monthly reporting.

Free training
Get Sales Without Paying for Ads
Free 12-minute training

Get sales without paying for ads.

The Advocate Engine playbook: what Meta shared at HQ, how we find advocates, and the 60-day pilot numbers.

Watch the free training
~10 yrs
selling courses online
$15M+
client revenue in 3 case studies
3–5x
ROI held year over year
Meta HQ
trained in Manhattan
Meet the fox

Hi, I’m Chaz McNeice.

Nearly a decade in the online course space, millions in course sales for clients, and I still run campaigns every day. This year Meta flew me to Manhattan for exclusive training at Meta HQ.

I started Sly Fox to be a partner who thinks like an owner, not a vendor.

The Fox Den

Not ready for a partner? Steal our playbooks.

Low-cost tools from our client work. 30-day money-back guarantee.

The Evergreen Blueprint
The Evergreen Blueprint
$9

The 5-lever evergreen funnel system.

Get instant access
Andromeda Slayer Ads
Andromeda Slayer Ads
$10

5-step AI ad system built for Meta’s new algorithm.

Get instant access
Restricted & Profitable
Restricted & Profitable
$17

Recover purchase tracking after a Meta restriction.

Get instant access

Ready to build both engines?

Book a 30-minute strategy call. We’ll look at your numbers and tell you straight whether we can help.

or call (407) 242-4262