For course creators, coaches & SaaS

Meta ads that sell your course. Advocates who sell it for you.

Two revenue engines that feed each other: Meta ads + funnels at 3–5x ROAS, and the Advocate Engine, where real users sell your product on Instagram and TikTok with $0 upfront ad spend.

Book a strategy call See how it works

Trained by Meta at Meta HQ, Manhattan

Net revenue · last 12 monthsReal client data

$4,799,628

Cedrick Leggett Consulting · started at $1–3K/mo

$31,655

Advocate pilot, 60 days

upfront ad spend

$15M+

revenue across 3 case studies

$400K

/mo for Cedrick Leggett, from $3K

3–5x

sustained ROAS, year over year

2+ yrs

average partner tenure

Brands we’ve helped grow

The Sly Fox system

Two engines. One compounding revenue machine.

Paid brings in customers. Advocates bring their trusted audiences, and their stories become your best ads.

ENGINE 1 · PAID

Meta Ads + Funnels

Creative-first Facebook & Instagram ads
Evergreen, webinar & low-ticket funnels
Restriction-proof tracking

Each engine makes the other cheaper

ENGINE 2 · ORGANIC

The Advocate Engine

Real users, not paid influencers
$0 upfront ad spend, paid on performance
Best reels and TikToks become your ads (Meta retargeting + TikTok Spark Ads)

What we do

Three services. Built to work together.

Meta Ads Management

Strategy, creative and daily optimization, measured on sales, not clicks.

Funnels That Convert

Evergreen, webinar and low-ticket funnels in GoHighLevel, tracking built in.

The Advocate Engine

Real micro-creators use your product, share results, and only get paid when they sell.

Signature system

The Advocate Engine

Influencers are out. Advocates are in. We find trusted micro-creators on Instagram and TikTok, let them get real results first, then turn their honest stories into sales.

Who we recruit: the Advocate Signal Score

Problem-solver mindset Category obsession Comments over likes 5K–50K followers

Seeding

60–90 days of free VIP access. No posting rules, no sales pressure.

Genuine adoption

A 14-day check-in. Tracking links unlock only after a real breakthrough.

Conversion

Advocates share real results. Winning videos become Meta retargeting ads or TikTok Spark Ads.

60-day pilot · Core Balance Training

2 micro-advocates. 60 days. $0 upfront ad spend.

$31,655

revenue generated

65%

trial-to-paid (5x cold ads)

$22,186

net profit after payouts

70%

net margin kept

Watch the free training

Proof

Real partners. Real numbers.

$400K/mo

from $1–3K/mo · 3 years · 3–5x ROI

Cedrick Leggett Consulting

Hit $50K/mo profit in year one, then grew 40% YoY. $4.8M net revenue in the last 12 months. Now running both engines.

Read the case study →

~$10M

in revenue · 3 years · 3–5x ROI

Core Balance Training

From $1–3K/mo to $100K profit every month, up 31% YoY. Now running both engines.

Read the case study →

$40K+/mo

new high-ticket offer · 2 years · 3–5x ROI

CoachNow

A 7-figure company that never made ads work. Now sells a new offer with only ads and funnels.

Read the case study →

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How we partner

We win when you win. Literally.

Most partners work with us on profit share. That’s why the average partnership lasts 2+ years.

A great fit if you…

Sell a course, coaching or SaaS
Have a proven offer with real customers
Want a long-term growth partner

Not a fit if you…

Haven’t sold your offer yet
Want a one-off ad setup
Need Google ads, or TikTok ads without creators

First call to scaling in 4 steps

Strategy call

30 min on your offer, numbers and goals.

Growth plan

A plan for both engines, plus terms.

Build & launch

Tracking, funnel, creative and advocates go live.

Optimize & scale

Weekly tuning, monthly reporting.

Free training

Get Sales Without Paying for Ads

Free 12-minute training

Get sales without paying for ads.

The Advocate Engine playbook: what Meta shared at HQ, how we find advocates, and the 60-day pilot numbers.

Watch the free training

~10 yrs

selling courses online

$15M+

client revenue in 3 case studies

3–5x

ROI held year over year

Meta HQ

trained in Manhattan

Meet the fox

Hi, I’m Chaz McNeice.

Nearly a decade in the online course space, millions in course sales for clients, and I still run campaigns every day. This year Meta flew me to Manhattan for exclusive training at Meta HQ.

I started Sly Fox to be a partner who thinks like an owner, not a vendor.

Watch me on YouTube Book a call with me

The Fox Den